There is always a difference between what a new market requires, and what a market needs when you already have an established presence and know how to Livin’ La Vida Local!
Buyers simply do not want to call or speak to someone on another continent in a foreign language when they have a local option.
Beyond translating product, specification sheets, user manuals and other marketing material into foreign languages and using expert advice to approach the foreign market, it’s critical to understand the cultural norms of a foreign market as well. Language professionals refer to this stage of the process as market “localization.”
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Each city is unique in its transportation pain points, its density, its transportation alternatives, regulation, even its transportation culture ~ Travis Kalanick, Uber Founder
Effective marketing strategies aren’t always the same from one country to the next. An approach that works in one country may speak disaster in another.
Our partners understand the importance of localization and takes into account the inherent diversity that exists in local markets and treats customers as “cultural beings” whose values and behaviors are shaped by the unique culture in which they live.
As our partner’s Indonesian sales representation, we communicate fluently in the “languages” of the Indonesian railway market. It’s critical to understand the cultural norms of the market as well and connects with consumers on a personal level, builds brand image in a way that is both accessible and unique.
IN SHORT, IT’S ABOUT BUILDING TRUST
Without a purposeful and consistent effort to foster trust and build strong relationships at every step of the way, even the best-designed and thoughtful engagement processes will almost certainly either fail or fall far short of success.
Distinctive combination of deep market knowledge and broad local presence gives us particular competitive strength in starting a dialogue, creating distribution channels and target new opportunities needed to help products we represent to thrive and grow.
Sustainability of trust is at the heart of our business
Our vision is of being a company providing the most sustainable means of connecting world class products to opportunities in a direct market engagement.
Do you have products that could enrich the experience of customers in our home rail sectors? Are you interested in exploring joint marketing initiatives? We’re always looking to hear from potential partners and put our creative energies together for the benefit of our customers.